Google Analytics Measures formulas in Tableau

http://kb.tableau.com/articles/knowledgebase/useful-ga-measures

Group	Measures Name	Tableau Formula	Version
AdSense	AdSense CTR	[AdSense Ads Clicks]/[AdSense Page Impressions]	8.2 and later
AdSense	AdSense eCPM	[AdSense Revenue]/[AdSense Page Impressions]*0.001	8.2 and later
AdWords	CPM	[Cost] / ([Impressions] / 1000)	8.0 and later
AdWords	CPC	[Cost] / [Clicks]	8.0 and later
AdWords	CTR	[Clicks] / [Impressions]	8.0 and later
AdWords	Cost per Transaction	[Cost] / [Transactions]	8.0 and later
AdWords	Cost per Goal	[Cost] / [Goal Completions]	8.0 and later
AdWords	Cost per Conversion	[Cost] / ([Transactions] + [Goal Completions])	8.0 and later
AdWords	RPC	([Revenue] + [Goal Value]) / [Clicks]	8.0 and later
AdWords	ROI	([Revenue] + [Goal Value] - [Cost]) / [Cost]	8.0 and later
AdWords	Margin	([Revenue] + [Goal Value] - [Cost]) / ([Revenue] + [Goal Value])	8.0 and later
App Tracking	Screens / Sessions	[Screen Views]/[Visits]	8.2
App Tracking	Screens / Sessions	[Screen Views]/[Sessions]	8.2.1 and later
Ecommerce	Ecommerce Conversion Rate	[Transactions] / [Visits]	8.0 – 8.2
Ecommerce	Ecommerce Conversion Rate	[Transactions] / [Sessions]	8.2.1 and later
Ecommerce	Avg. Value	[Revenue] / [Transactions]	8.0 and later
Ecommerce	Per Visit Value	[Revenue] / [Visits]	8.0 – 8.2
Ecommerce	Per Session Value	[Revenue] / [Sessions]	8.2.1 and later
Ecommerce	Total Value	[Revenue] + [Goal Value]	8.0 and later
Ecommerce	Revenue per Item	[Product Revenue] / [Quantity]	8.0 and later
Ecommerce	Items per Purchase	[Quantity] / [Unique Purchases]	8.0 and later
Event Tracking	Avg. Value	[Event Value] / [Total Events]	8.0 and later
Event Tracking	Events per Visit with Event	[Total Events] / [Visits with Event]	8.0 – 8.2
Event Tracking	Events per Session with Event	[Total Events] / [Sessions with Event]	8.2.1 and later
Exceptions	Exceptions / Screen	[Exceptions]/[Screen Views]	8.2 and later
Exceptions	Crashes / Screen	[Fatal Exceptions]/[Screen Views]	8.2 and later
Goal Conversions	Per Visit Goal Value	[Goal Value] / [Visits]	8.0 – 8.2
Goal Conversions	Per Session Goal Value	[Goal Value] / [Sessions]	8.2.1 and later
Goal Conversions	Goal Conversion Rate	[Goal Completions] / [Visits]	8.0 – 8.2
Goal Conversions	Goal Conversion Rate	[Goal Completions] / [Sessions]	8.2.1 and later
Goal Conversions	Abandoned Funnels	[Goal Starts] - [Goal Completions]	8.0 and later
Goal Conversions	Total Abandonment Rate	([Goal Starts] - [Goal Completions]) / [Goal Starts]	8.0 and later
Internal Search	Avg. Search Results Views	[Search Result Views] / [Total Unique Searches]	8.0 and later
Internal Search	% Visits with Search	[Visits with Search] / [Visits]	8.0 – 8.2
Internal Search	% Sessions with Search	[Sessions with Search] / [Sessions]	8.2.1 and later
Internal Search	Avg. Search Depth	[Search Depth] / [Total Unique Searches]	8.0 and later
Internal Search	Avg. Search Duration	[Time after Search] / [Total Unique Searches]	8.0 and later
Internal Search	% Search Exits	[Search Exits] / [Total Unique Searches]	8.0 and later
Internal Search	Search Goal Conversion Rate	[Goal Completions] / [Total Unique Searches]	8.0 and later
Internal Search	Goal Value per Search	[Goal Value] / [Total Unique Searches]	8.0 and later
Other	App Views per Visit	[App Views] / [Visits]	8.0 – 8.2
Other	App Views per Session	[App Views] / [Sessions]	8.2.1 and later
Other	Avg. Visit Duration	[Visit Duration] / [Visits]	8.0 – 8.2
Other	Avg. Session Duration	[Session Duration] / [Sessions]	8.2.1 and later
Other	Actions per Social Visit	[Social Actions / [Unique Social Actions]	8.0 – 8.2
Other	Actions per Social Session	[Social Actions / [Unique Social Actions]	8.2.1 and later
Other	Avg. User Timing (sec)	[User Timing (ms)] / [User Timing Sample]	8.0 and later
Other	% New Visits	[New Visits] / [Visits]	8.0 – 8.2
Other	% New Sessions	[New Sessions] / [Sessions]	8.2.1 and later
Page Tracking	Entrances/Pageviews	[Entrances] / [Pageviews]	8.0 and later
Page Tracking	Entrance Bounce Rate	[Bounces] / [Entrances]	8.0 and later
Page Tracking	Bounce Rate	[Bounces] / [Visits]	8.0 – 8.2
Page Tracking	Bounce Rate	[Bounces] / [Sessions]	8.2.1 and later
Page Tracking	Pages/Visit	[Pageviews] / [Visits]	8.0 – 8.2
Page Tracking	Pages/Session	[Pageviews] / [Sessions]	8.2.1 and later
Page Tracking	Avg. Time on Page	[Time on Page] / ([Pageviews] - [Exits])	8.0 and later
Page Tracking	% Exit	[Exits] / [Pageviews]	8.0 and later
Page Tracking	Avg. Page Load Time	([Page Load Time] / [Page Load Sample]) * 0.001	8.0 and later
Site Speed Avg.	Avg. Document Content Loaded Time (sec)	([Document Content Loaded Time (ms)]/[DOM Latency Metrics Sample])*0.001	8.2 and later
Site Speed Avg.	Avg. Document Interactive Time (sec)	([Document Interactive Time (ms)] / [DOM Latency Metrics Sample])*0.001	8.2 and later
Site Speed Avg.	Domain Lookup Time	([Domain Lookup Time] / [Speed Metrics Count]) * 0.001	8.0 and later
Site Speed Avg.	Page Download Time	([Page Download Time] / [Speed Metrics Count]) * 0.001	8.0 and later
Site Speed Avg.	Redirection Time	([Redirection Time] / [Speed Metrics Count]) * 0.001	8.0 and later
Site Speed Avg.	Server Connection Time	([Server Connection Time] / [Speed Metrics Count]) * 0.001	8.0 and later
Site Speed Avg.	Server Response Time	([Server Response Time] / [Speed Metrics Count]) * 0.001	8.0 and later